I know, you've been working really hard on your website. You've made sure that every pixel is perfect, every menu margin magnificent, and every title titanic. Unfortunately, it's entirely too easy to make a beautiful website that, well, sucks.Here are four ways things can go horribly, terribly wrong:
- Your website isn't findable. Some of the biggest companies in the world have websites that aren't well optimized and they still get found. Unfortunately for the rest of us, that isn't an option. This is especially a problem for gorgeous sites that are all flash and only have one page for Google or Bing to index, but many new websites don't optimize page titles or URLs--key places for telling search engines what your pages are about.
- Your website only displays the news about the cool stuff your company has done. Ummmm... that's nice, but if I'm a prospect, I don't care about how cool you think you are--I care about how you're going to solve my problems. If your website only has navigation about who you are & what you do and a news feed, it sucks.
- Your website is so slick and cool that people have no idea where to click. It's no secret that people have short attention spans when they surf the web, so making your page so "cool" that you've hidden all obvious navigation is a really good way to increase your bounce rate. If you only have two buttons, they had better be the best two buttons and serve your prospects' needs exactly, or they're not going to engage. Even better, though, would be to give your prospects enough options that you can address their varying needs, depending on where they are in the research or buying process.
- Your website automatically plays sound. Maybe you have an auto-playing video or some funky background music, but it plays instantly. From a pet peeve perspective, this should really be #1, but it's less of a marketing problem and more of an annoyance. Your prospects probably don't suddenly want a blasting presentation to come out of their computer speakers while they're sitting in quiet cube farms. They'll quickly close the browser tab rather than becoming engaged, filling out lead forms, and eventually buying your product or service.
At MGC Activ Ghana, we will help you to "unsuckify" your website, by making sure it has the following:
- Enough well-optimized pages that people can find you
- How you're going to solve your prospects' problems
- Clear navigation & calls-to-action
- And for the love of everything, no automatically playing noise or video!
Taking these actions will go a very long way towards making sure your prospects stay on your site, interact with your company, and become customers!
MGC Activ GHANA
CORE VALUES
Our core values are creativity, innovation and strategic thinking. We believe in the power of teams and promote consistent client interaction. Our team is made up of organisational development/strengthening, financial accounting, risk management and website development experts who have worked with various organisations including, centre's of learning, think tanks, auditing firms, insurance companies, financial institutions and human capital development consultancies.
CORE SERVICES
Business Support Services
Feasibility Studies
Concept Brief
Edit, Review and Validation of Business/Concept Plans
Business Plans (Operational Guides, Financial Plans and Risk Management Plans)
Training Toolkits, Policy and Procedure Manuals and Information Packs
SUBSIDIARY SERVICES
- Event Planning Consultancy
- Event Production Consultancy
- Event Promotion and PR
- Image and Corporate Outlook Services
- Logo Designs
- Online, Print Advertisement and Billboard Designs
- Website Design and Development
Subsidiaries
- www.chilloutghana.com
- www.eatoutghana.com
@ MGC Activ - We have developed and Managed Website projects for Organisations such as
- Toyota Ghana
- Sikkens Ghana
- Ministry of Tourism
- Paloma Hotels
- Venture Capital Trust Fund
- Ghana Bar Association
- Media Whizz Kids
etc etc etc
For More info:
Call +233-26-4180300 or email info@chilloutghana.com
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